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Foundation Sixty6

Building a Comprehensive Branding for a Foundation

Foundation Sixty6 is a project focused on creating a complete branding package.

April, 2024

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Foundation Sixty6 aims to provide a cohesive branding identity for a foundation, leveraging multimedia elements to raise awareness about psychosis and promote the foundation's initiatives. Through a combination of website design, logo animation, and video content, the project seeks to engage and inform the audience about mental health issues.

ROLE

Motion Designer

TEAM

Grace Gesalan, Estefania Aguilar, Jemima Neizer, Michelle Duque, Sandra Neira

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Thoughts

Working on Foundation Sixty6 was both challenging and rewarding. It required me to delve deep into the subject of psychosis and find creative ways to communicate complex information effectively. As a motion designer, I enjoyed the opportunity to use my skills in video editing and animation to convey important messages and create engaging content for the foundation's campaign.

Outcome

Despite the challenges involved in researching and addressing sensitive topics related to psychosis, Foundation Sixty6 achieved its goal of raising awareness and promoting mental health education through engaging multimedia content. The project's success underscores the importance of effective storytelling and visual communication in conveying complex issues to a wide audience.


LEARNINGS


Skills in video editing and animation

Through this project, I gained valuable experience in crafting compelling narratives and visual elements that resonate with viewers and effectively communicate the foundation's message.


Understanding of mental health issues and the challenges faced by individuals affected by these conditions

I learned how to approach sensitive topics with empathy and sensitivity, striking a balance between raising awareness and respecting the dignity of those impacted by mental health disorders.


Team collaboration

By working closely with the foundation's team, I gained valuable teamwork and communication skills, enabling me to contribute effectively to the project's success and achieve our shared objectives.

Next Project

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