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Collaborative work on a rebranding for Quatro, a soft drink brand.
For this collaborative project, a rebranding of the Quatro brand was carried out, this included the design of the label, box packaging, website and finally a promotional video.
Motion and Graphic designer
Jesica Ohene & Sandra Neira
As a first step, we took the original design of the brand as a reference and thought about how we wanted to change, what we wanted to achieve with it and what feeling this brand wanted to convey. Was decided to create four flavours of this soda (Quatro), using quite striking colours and an original design according to the flavours.
For this project, Cinema 4D was used to create the can, Illustrator and Photoshop to design the label box packaging, and the website headers, and After Effects to make the promotional video.
The final result is a fun, colorful and healthy brand and good layout website.
It was a really exciting and fun project for me, it involved a lot of research and detailed interaction work. Still, I learned some important takeaways from this project related to design and group work.
The different ideas, designs and concepts change. I had to adapt to those changes and still deliver the best possible design on time with tight deadlines.
Creating the wireframe for this project made me understand what is essential to have a good user experience.
There were many excellent ideas or visions that we were able to address with a wide set of functions for the website, animations here and there. However, each of them was unrealistic according to the time. We had to determine where the real value of the website and the brand was so as not to spread ourselves too thin.
